# Vantera News & Insights ## Posts - [PAM vs CRM in iGaming: How They Fit Into iGaming Platform Architecture](https://news-origin.vantera.software/pam-vs-crm-in-igaming/): PAM and CRM both work with player data, but they solve different operational problems. Learn how the two systems differ and how they connect inside an iGaming platform. [comment]: # (Generated by Hostinger Tools Plugin)